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Privacy:  security of your personal data

Your privacy is almost important for us than for you. We know very well, that if we lose your faith, we lose you also as a customer. Nothing is more important for us.

For this reason , we have very strong rules 100% guaranteed:

  •     ▪ We do not sell or share personal information of our customer. In no case , at no price.
  •     ▪ We protect your personal information with best technolgy.
  •     ▪ We use your personal information just to complete  your orders and to give you our best service.

Here you will find all details of our privacy politics. For further information, please contact us.

Personal Information

BarelloLENS use three ways to gather information about his customers:

  •     ▪ Customers complete enrollment form and others modules (questionnaires, opinion and comment on products etc), in spontaneous and clear way. These data are sometimes necessary to  accomplish your orders, in other cases are  unnecessary , but help us to give you a better service.
  •     ▪ On line service log register all the information of navigation in eprice site in a clear and automatic way. These data are collected both for security reasons and to offer direct advices for customers.
  •     ▪ Information that we receive from email and from direct communication that we send to our registered customer.

Management of "cookies"

BarelloLENS uses  "cookie" that does not expire to recognize customers when they enter the site and then to offer a personalized experience .

A BarelloLENS cookie can be deleted by following the standard procedure in the latest browsers . However, we do not recommend the cancellation, because it reduces our ability to serve you better.

In addition to the cookies as described above, BarelloLENS can in some cases use other  temporary cookie that allow you to  manage better the user session (eg during the payment process ).

Disabling cookies in your browser, some functionality may be impaired , including the technical possibility of accepting customer orders.

Use of Personal Information

The personal information we collect is used for two main purposes: to execute your purchase orders and offer you products and services more in line with your needs , your interests and your expectations .

Our personalized proposals are generated by mathematical and statistical calculations , which in time will become more and more sophisticated and precise.

In addition, the communications we make to individual customers may contain suggestions defined by our employees who deals  to manage the catalog.

Overall, the increase in information over time allows us to improve the level of service . As this takes place in full respect of privacy and without risk to the client, periodically visit barello lens and receive our emails is a free and automatic way to help you make better shopping .

Sharing information with third parties of personal data.

BarelloLENS does not share with third parties the personal data of customers, in any case.

Said more clearly , nobody, outside of BarelloLENS, can know the data , behavior, preferences and other personal information.

BarelloLENS may, in some cases, outside broadcast and aggregate data analysis , which does not allow a third party to trace the individual customer. For example, we may tell someone that we have 20% of customers living in Milan, but never provide individual names or addresses.

Our policy guarantees you 100% sure that the information about you will never be disseminated by BarelloLENS outside.

Third party advertising

BarelloLENS accepts third-party advertising on the site, in various forms, banners , email campaigns  promotions , sponsorships, etc..

To advertisers, BarelloLENS offers the opportunity to maximize their investments through customer profiling. BarelloLENS also provides a report on the results of advertising campaigns, either directly or through their dealership.

Even in the case of advertising, BarelloLENS never provides disaggregated data or individual, nor allow third parties to communicate directly with customers. So, no advertiser has the opportunity to go back to the individual, unless it is expressly provided for by the campaign itself (for example , if the customer fills out a questionnaire information to participate in a contest ) . In this case, however , it's all very clear in the advertising page . If there are no visible indications , the data are not provided in any case to the advertiser.

The banners BarelloLENS are provided either directly or through the DART ( DoubleClick ) : the latter has its own tracking system using " cookies " , but the information collected is not returned to BarelloLENS and are used as part of its privacy policy , DART itself. DART is the world's most used server for the delivery of banners and has been acquired by Google .

Protection of personal information

Protecting our customers is the first ingredient to our success.

For this reason , we invest in technologies and , most importantly, people to combine active and passive protection , constantly monitor the anomalies , to keep your systems and prevent threats .

Access to personal information from customers

Every customer can view and edit their personal information going into My Account and following the instructions on the screen.

Customer can also require a complete cancellation of the account , but this prevents then place orders unless a new registration.

The data collected from logs and emails , however, are not directly accessible to customers. Can not be deleted on request for safety and technical reasons: BarelloLENS must be able to provide to the competent authorities on request traces left by the users. The customer can request not to have instead targeted proposals , setting preferences in My Account section in the "Managing Newsletter".

Customer can also require a complete cancellation of the writing . Please note that your cancellation will refuse any new orders unless a new registration .

Privacy policy

The personal and sensitive data are processed in accordance with the Italian privacy law.  Responsible is Vittorio Giacovelli , Chief of Silvio Barello snc .